MEDIA ALERT: FEI World Equestrian Games™ Tryon 2018 Official Charity Brooke Announces Opening Day Media Events
TRYON, N.C., USA – Sept. 11, 2018 – Brooke USA is pleased to announce details about opening day media events at the FEI World Equestrian Games™ Tryon 2018 (WEG). Brooke USA’s sister charity, Brooke, is the official charity of the WEG, and is the world’s largest international working equine welfare charity dedicated to improving the lives of horses, donkeys, mules and the people who depend on those animals in the developing world.
Join Brooke USA and Brooke for an exclusive preview for members of the media of a 360° video and immersive interactive experience in the World Equine Expo™, bringing to life the reality for people and their working equines in South Asia’s brick kilns. Petra Ingram, Brooke chief executive officer will be on hand to introduce the video.
Immediately following the video premiere, join Ingram and Brooke USA board members, Katherine Bellissimo and Jane Holderness-Roddam, and Brooke USA Executive Director Emily Dulin for the ribbon-cutting and unveiling of the “Brooke Breezeway.”
WEG attendees will have the opportunity to memorialize their experience with an engraved Brooke Brick, personalized with their name or the name of a beloved horse, person or pet, to be permanently installed in the “Brooke Breezeway” at Tryon International Equestrian Center. Proceeds from the sale of Brooke Bricks will pave the way to improve the lives of horses, donkeys and mules in India’s brick kilns. Brooke Bricks are made in the U.S. and no animals are involved in production.
Exclusive Media Premiere of Brooke Brick Kiln 360° Video – Tuesday, Sept. 11 at 4 p.m. at the World Equine Expo™ at TIEC
Brooke Breezeway Ribbon-Cutting and Unveiling – Tuesday, Sept. 11, immediately following the video screening – By Roger’s Diner and Jennifer’s Creamery at TIEC
Carrie Wirth, EQ Media
ABOUT BROOKE USA
Brooke USA’s mission is to significantly improve the welfare of working horses, donkeys, mules and the people they serve throughout Asia, Africa, the Middle East and Latin America by raising funds and responsibly directing them to the areas of greatest need. Brooke USA-funded programs help equine owners, service providers and governments in the developing world to implement scientifically proven, practical, sustainable and culturally relevant solutions to enormous animal welfare challenges. Brooke USA is a sister charity of Brooke, the world’s largest international equine welfare charity and the official charity of the FEI World Equestrian Games™ Tryon 2018 (WEG).
Brooke is an international charity that protects and improves the lives of the working horses, donkeys and mules that give people in the developing world the opportunity to work their way out of poverty. Over 100 million of these animals are currently working worldwide, earning an income that around 600 million people rely on to put food on their tables, send their children to school and build better futures for themselves and their families. Sadly, many working horses, donkeys and mules are suffering, so Brooke works in more than 11 developing countries, with owners, communities, service providers, governments and international organisations to make long lasting improvements to the lives of animals and their owners.
In 2018 Brooke is marking 100 years since the end of World War One with its Every Horse Remembered Campaign. The charity was set up by Dorothy Brooke, the wife of a British cavalry officer, who travelled to Cairo in Egypt in 1930 to seek out the abandoned war horses of the First World War. The campaign highlights the heroic struggle of working horses, donkeys and mules of the past and present, and will build better lives for future generations. Go to thebrooke.org/everyhorse or search Every Horse Remembered to learn more.
ABOUT THE FEI WORLD EQUESTRIAN GAMES™
The FEI World Equestrian Games™, held every four years in the middle of the summer Olympic cycle, is the property of the Fédération Equestre Internationale (FEI), the world governing body for horse sport recognized by the International Olympic Committee (IOC). It is one of the biggest events on the global sporting calendar, combining World Championships in the Olympic disciplines of Jumping, Dressage and Eventing, the Paralympic discipline of Para-Equestrian Dressage, as well as Driving, Endurance, Vaulting and Reining.
The inaugural FEI World Equestrian Games™ were hosted in Stockholm (SWE) in 1990. Since then the Games have been staged in The Hague (NED) in 1994, Rome (ITA) in 1998, Jerez (ESP) in 2002, and Aachen (GER) in 2006. The first Games to be organized outside Europe were the Alltech FEI World Equestrian Games™ in Kentucky (USA) 2010. The Games came back to Europe for the 2014 edition, the Alltech FEI World Equestrian Games™ in Normandy (FRA), which attracted more than 500,000 on-site spectators and a worldwide television audience of 350 million, as well as delivering an economic impact of €368 million to the French economy.