FEI World Equestrian Games™ Tryon 2018 Announces Mars, Incorporated as Official Eventing Discipline Sponsor

Aug 30, 2018 - 8:05 PM
For Immediate Release

TRYON, NC USA – August 30, 2018 – The Organizing Committee of the FEI World Equestrian Games™ Tryon 2018 (WEG) has announced a partnership with Mars, Incorporated as the title sponsor of the Eventing discipline for the Games. WEG is set to be held in Tryon, North Carolina, from September 11-23 at Tryon International Equestrian Center (TIEC) and is expected to be the world’s fourth largest sporting event in 2018.

Eventing is considered to be the triathlon of the equestrian world, combining three phases – Dressage, Cross-Country and Jumping-into a multi-day test of stamina, strength, and skill. Mars Eventing at the WEG will begin on Thursday, September 13 and run through Sunday, September 16. The first phase, Dressage, will span two days, Thursday, September 13 and Friday, September 14, and will take place in the Tryon Stadium. The highly-anticipated Cross-Country phase kicks-off on Saturday, September 15, and will run across a strategically-designed course, created by the world-renowned Eventing Course Designer, Captain Mark Phillips (GBR). The final jump of the Cross-Country phase will be an unforgettable moment for spectators and athletes alike, as it will conclude in the U.S. Trust Arena, the main stage for the Games, accommodating up to 20,000 spectators at any one time. On Sunday, September 16, the Eventers will return to the U.S. Trust Arena, this time to contest the final Jumping phase of competition.

“We are pleased to welcome Mars, Incorporated as the title sponsor of the Eventing discipline,” commented Mark Bellissimo, Managing Partner of Tryon Equestrian Partners and CEO of Tryon International Equestrian Center. “As a corporation that is passionate about equestrian sport, with incredible talent, drive, and variety, we believe that the collaboration with this multi-faceted discipline is the perfect fit for the Mars, Incorporated brands and look forward to their integration within the Games.”

“For more than a century, Mars has celebrated a rich heritage in the equestrian sport and we are extremely proud to sponsor such an illustrious event as the World Equestrian Games,” said Geoffrey Galant, Vice President, Mars Equestrian, Mars, Incorporated. “To further demonstrate this commitment to the sport, we recently formed Mars Equestrian, a group of high-quality brands that reflects our enduring dedication to enriching the lives of people, pets and horses all over the world.”
The Mars Equestrian portfolio includes the following iconic brands:
  • BUCKEYE™ Nutrition combines science, innovation and a genuine passion for horses to produce the highest quality, safest feed possible. Every product is formulated by equine PhD nutritionists and produced in a state-of-the-art, medication-free facility. The BUCKEYE Nutrition brand takes feed safety seriously, using only 100 percent pure ingredients delivered daily and traced from field to feed bucket. These stringent quality standards are backed by The Waltham Center for Pet Nutrition, a world-leading authority on animal care. In business since 1910, the BUCKEYE Nutrition brand is passionate about unlocking the full potential of horses, allowing them to live longer, healthier and happier lives.
  • PEDIGREE® Food for Dogs is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE brand is built on an unwavering love for all dogs and a commitment to dog adoption.
  • ETHEL M® Chocolates, part of Mars Chocolate North America, is the premier chocolatier in Nevada, crafting locally-made, preservative-free confections since 1981. In addition to producing some of the world’s finest gourmet chocolates, the ETHEL M factory tour, Cactus Garden and Gift Shop are top Las Vegas attractions.
  • GOODNESSKNOWS® snack squares are a delicious and amazingly satisfying snack that is non-GMO, gluten-free and crafted with the goodness of real ingredients, such as whole nuts, real fruits, and dark chocolate with no artificial colors, flavors or sweeteners.

As part of their WEG sponsorship, Mars will have vendor space onsite where attendees can learn more about the range of products offered in the Mars Equestrian portfolio. To learn more about Mars, Incorporated please visit www.mars.com.

For WEG tickets, event schedules or to sign up for the e-newsletter featuring the latest WEG updates, please visit www.tryon2018.com or follow @Tryon2018 on social media.

Media Inquiries
For media inquiries about the FEI World Equestrian Games™ Tryon 2018, please visit www.tryon2018.com or contact one of the following press officers:
National Press Officer – Carly Weilminster at cweilminster@tryonweg.com or +1 (828) 863-1144
International Press Officer – Gayle Telford at gayle@revolutionsports.co.uk or 0044(0) 203 176 0355
For more information from the FEI, please contact Shannon Gibbons at shannon.gibbons@fei.org or 0041-78-750-6146.


About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With over $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS® Drinks and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, BLUE PEARL®, VCA® and PET PARTNERS™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.


About the Tryon International Equestrian Center
Tryon International Equestrian Center at Tryon Resort, host of the FEI World Equestrian Games™ Tryon 2018, is one of the world’s premier equestrian lifestyle destinations, with first-class facilities for all eight FEI disciplines. From carousel to competition, the mission of Tryon Resort is to celebrate the magic of the horse, grow equestrian sport, and increase access to this majestic animal.
Tryon Resort is a spring, summer and fall haven for equestrian competitors and enthusiasts, and a year-round destination for connoisseurs of diverse cuisine and shopping, lodging getaways, and family entertainment. Learn more at www.tryon.com.


About the FEI World Equestrian Games™
The FEI World Equestrian Games™, held every four years in the middle of the summer Olympic cycle, is the property of the Fédération Equestre Internationale (FEI), the world governing body for horse sport recognised by the International Olympic Committee (IOC). It is one of the biggest events on the global sporting calendar, combining World Championships in the Olympic disciplines of Jumping, Dressage and Eventing, the Paralympic discipline of Para-Equestrian Dressage, as well as Driving, Endurance, Vaulting and Reining.
The inaugural FEI World Equestrian Games™ were hosted in Stockholm (SWE) in 1990. Since then the Games have been staged in The Hague (NED) in 1994, Rome (ITA) in 1998, Jerez (ESP) in 2002, and Aachen (GER) in 2006. The first Games to be organised outside Europe were the Alltech FEI World Equestrian Games™ in Kentucky (USA) 2010. The Games came back to Europe for the 2014 edition, the Alltech FEI World Equestrian Games™ in Normandy (FRA), which attracted more than 500,000 on-site spectators and a worldwide television audience of 350 million, as well as delivering an economic impact of €368 million to the French economy.The FEI World Equestrian Games™ History Hub can be viewed here.For more information, visit www.tryon2018.com and http://www.fei.org/tryon-2018
Category: News

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