Brooke Becomes Official Charity for FEI World Equestrian Games™ Tryon 2018

Apr 4, 2018 - 10:46 AM

For Immediate Release

Tryon, NC USA – March 22, 2018 – The Organizing Committee of the FEI World Equestrian Games™ Tryon 2018 (WEG) is proud to announce the non-profit organization Brooke, Action for Working Horses and Donkeys, has been chosen as the “Official Charity for the FEI World Equestrian Games™ Tryon 2018″ taking place at Tryon International Equestrian Center in North Carolina, USA this September 11 through 23.

The WEG, which takes place every four years, is the major international championship event for the Fédération Equestre Internationale (FEI) regulated-disciplines of Jumping, Dressage and Para-Equestrian Dressage, Eventing, Driving, Endurance, Vaulting and Reining. This year, the WEG will be held at the 1,600-acre Tryon International Equestrian Center at Tryon Resort, co-founded in 2014 by the Tryon Equestrian Partners, which is comprised of six equestrian families who are all committed to the long-term development and growth of equestrian sport: Mark and Katherine Bellissimo, Roger and Jennifer Smith, Lisa Lourie, Jenji and Diana Mercer, Howard and Gwen Dvorkin, and Joe and Cindy Mitchell.

Headquartered in the UK, Brooke is an international charity that protects and improves the lives of working horses, donkeys and mules, whose labour keeps millions of poor families in developing countries around the world out of poverty.

brooke

The partnership is courtesy of Katherine Bellissimo, who serves on the board of sister organization Brooke USA. Brooke USA is dedicated to significantly improving the welfare of working horses, donkeys and mules and the people they serve throughout Asia, Africa, the Middle East and Latin America by raising funds and responsibly directing them to the areas of greatest need.

The overarching theme for the 2018 WEG is “Celebrate the Horse, Celebrate the Sport: #Together,” which commemorates the deep connection and interdependencies that have existed between humankind and equines for millennia. For much of the developed world, this relationship has become one of leisure and sport, but for over 600 million people, the relationship is still one of survival.

Bellissimo has championed Brooke’s work for a number of years before becoming part of Brooke USA in April 2016.

“I am pleased to have Brooke named as the official charity of the FEI World Equestrian Games Tryon 2018. The work that Brooke and Brooke USA do for both horses and humans around the world is incredibly admirable and embodies our organization’s goal of celebrating the ways we depend on this beautiful creature through this event. It is only natural that the world’s largest working equine welfare charity be chosen as a beneficiary of the world’s largest equestrian competition.

 “Brooke USA is one of only two boards I choose to serve on and it’s because I believe our work has a great and lasting impact on Brooke’s global efforts, not only for the equines but also the humans who rely on them.” 

Petra Ingram, Chief Executive of Brooke said:

“100 million horses, donkeys and mules around the world are doing the hardest jobs in extreme environments, from the brick kilns of Nepal to the coal mines of Pakistan and the small farms of Ethiopia and Nicaragua, they are paying the price for their labour with injuries, exhaustion, dehydration and malnutrition. Brooke works to make long lasting improvements to their lives.

“We are so proud to be a part of WEG this year. The theme of humans and equines through time also ties in with our Every Horse Remembered campaign, which honours the horses who worked side by side with soldiers in World War One. We’re looking forward to working together with Tryon International Equestrian Center to organise Brooke themed activities and raise funds for working horses, donkeys and mules around the world.”

 As the “Official Charity of the FEI World Equestrian Games™ Tryon 2018,” Brooke is planning to build a commemorative walkway called Brooke Breezeway at Tryon International Equestrian Center that will feature dedicated “Brooke Bricks” in honor of both this iconic event and the important service provided by working equines around the world. “Brooke Bricks” will be made of bricks manufactured humanely in the United States and can be purchased online at BrookeBricks.org, a custom Brooke USA microsite, and be installed in dedication of a person, horse or organization. The website will launch later in the year.

Find out more about the charities at TheBrooke.org and BrookeUSA.org.

To learn more about the FEI World Equestrian Games™ Tryon 2018 and to book tickets, visit Tryon2018.com. 

Media Inquiries:

For media inquiries relating to this announcement, please contact the Brooke press team: Jamie.Whear@TheBrooke.org / Ellie.Williams@TheBrooke.org 0207 653 5843/0207 653 5876.

For US-based media inquiries relating to Brooke’s presence at the FEI World Equestrian Games™ Tryon 2018, please contact Cindy.Rullman@BrookeUSA.org or 859-296-0037.

For media inquiries about the FEI World Equestrian Games™ Tryon 2018, please visit www.Tryon2018.com or contact one of the following press officers:

International Press Officer – Niki McEwen at Niki@RevolutionSports.co.uk or 0044(0) 203 176 0355

National Press Officer – Carly Weilminster at Cweilminster@Tryonweg.com or +1 (828) 863-1144

For more information from the FEI, please contact Shannon Gibbons at Shannon.Gibbons@FEI.org or 0041-78-750-6146.

 ABOUT BROOKE

Brooke is an international charity that protects and improves the lives of the working horses, donkeys and mules that give people in the developing world the opportunity to work their way out of poverty.  Over 100 million of these animals are currently working worldwide, earning an income that around 600 million people rely on to put food on their tables, send their children to school and build better futures for themselves and their families. Sadly, many working horses, donkeys and mules are suffering, so Brooke works in more than 11 developing countries, with owners, communities, service providers, governments and international organisations to make long lasting improvements to the lives of animals and their owners. 

 In 2018 Brooke is marking 100 years since the end of World War One with its Every Horse Remembered Campaign. The charity was set up by Dorothy Brooke, the wife of a British cavalry officer, who travelled to Cairo in Egypt in 1930 to seek out the abandoned war horses of the First World War. The campaign highlights the heroic struggle of working horses, donkeys and mules of the past and present, and will build better lives for future generations. Go to thebrooke.org/everyhorse or search Every Horse Remembered to learn more.

 ABOUT BROOKE USA

By funding Brooke’s work, Brooke USA aims to improve the lives of working equines, both now and in the future. Brooke USA ensures that contributions from generous donors are put to great use as they equip people in the developing world with the knowledge and skills to give their horses, donkeys and mules better lives.

ABOUT THE TRYON INTERNATIONAL EQUESTRIAN CENTER

Tryon International Equestrian Center at Tryon Resort, host of the FEI World Equestrian Games

 Tryon 2018, is one of the world’s premier equestrian lifestyle destinations. From carousel to competition, the mission of Tryon Resort is to celebrate the magic of the horse, grow equestrian sport, and increase access to this majestic animal. With first-class facilities for hunter/jumper, dressage, and eventing competitions, the facility will soon accommodate all eight equestrian disciplines. Tryon Resort is a spring, summer and fall haven for equestrian competitors and enthusiasts, and a year-round destination for connoisseurs of diverse cuisine and shopping, lodging getaways, and family entertainment. Learn more at 

www.tryon.com.

Categories: News, Press Releases
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